The Inspiring Journey of Coss Marte: From Convict to CEO

The Inspiring Journey of Coss Marte From Convict to CEO

The life story of Coss Marte is one that transcends conventional narratives about second chances and transformation. This article aims to present an in-depth overview of Marte’s journey from being a convicted felon to becoming a successful entrepreneur.

By adopting a methodological approach based on existing primary sources and secondary literature, the article also sheds light on the significance of his story in the broader context of societal rehabilitation and entrepreneurship.


Birth Year1985
Place of BirthLower East Side, New York City, New York, USA
Net WorthApproximately $1-5 million (as of 2021)
Known ForFounder of ConBody


Coss Marte is an entrepreneur whose life story reads like an unfolding drama, marked by tribulations, redemption, and ultimately, success. Marte is best known for founding ConBody, a fitness company that employs former convicts. His story is both a testimony to the redemptive power of human will and an insightful case study for scholars interested in the sociology of rehabilitation and entrepreneurship.

Early Life and Incarceration

Coss Marte grew up in the Lower East Side of New York City, born into a challenging environment plagued by poverty and crime. He soon found himself lured into drug dealing, which eventually led to his incarceration. By the age of 19, he was reportedly making up to $2 million a year from his drug enterprise but was subsequently caught and sentenced to seven years in prison.

Transformation in Prison

While in prison, Marte received a life-changing medical report indicating severe health risks due to his lifestyle. This event catalyzed his personal transformation. He began an intense fitness regimen, which not only transformed his health but also laid the foundation for his future enterprise. His approach is reminiscent of the ‘transformational learning theory,’ which posits that crisis can lead to deep learning and transformation (Mezirow, 1997).

ConBody: A Second Chance

Upon his release, Marte founded ConBody, a fitness training program inspired by his prison workout routines. What sets this business apart is its employment policy: ConBody primarily hires former convicts, providing them with a second chance at life. His business model has been lauded for its social impact, aligning well with the principles of ‘social entrepreneurship’ (Mair & Martí, 2006).

Net Worth

As of 2021, Coss Marte’s net worth was estimated to be between $1 million and $5 million. Most of this wealth comes from ConBody, which has grown significantly since its inception, with plans for further expansion both nationally and internationally.

Personal Details

Coss Marte’s personal life mirrors the resilience and resolve that characterize his professional journey. He is an advocate for prison reform and actively engages in motivational speaking. Marte’s life has been profiled in various media outlets, and he has received numerous awards for his work in the community.

Conclusion and Future Studies

Coss Marte’s story stands as a beacon of hope for those who find themselves shackled by societal or self-imposed limitations. Researchers in criminology and business studies could further explore the scalability of Marte’s social enterprise model, and its potential impact on reducing recidivism rates.

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